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Nothing said new or modern or futuristic quite like a synthesiser in the 70s and 80s. If you were shooting an advert and you wanted your product or your company to appear forward-thinking and ahead of the game, then you would want something electronic, something out of the ordinary. When TV producers and advertising directors started searching for music that sounded like "Tubular Bells" - and then Tomita, and later Jean Michel Jarre - music libraries such De Wolfe, Bruton, Parry and Chappell had to have the tracks readily available.