When Peter Rosenberg was hired by Hot 97 in July of 2007 - his task was simple.
His Sunday night show "Real Late" was to be a place where independent, underground,
and boom bap artists could be featured. Rosenberg leaned into the gig and artists and
fans, new and old, took note. In the years that followed Rosenberg world premiered
music from future superstars such as Action Bronson, Joey Badass, A$AP Rocky,
Childish Gambino, Frank Ocean, Tyler the Creator, Earl Sweatshirt, Travis Scott and
He also became a star of Hot 97's Morning Drive radio show, held a yearly concert to
celebrate his favorite artists, and put out mixtapes in 2010, 2011, and 2013 that broke
new music from a variety of these up and comers, including originals from Kendrick
Lamar, Bronson, Badass, ASAP Rocky and Ferg, to name a few.
Since 2013 Rosenberg has expanded his broadcasting range. He was hired by
ESPN and instantly made an impact as a new cohost on
"The Michael Kay Show." Since arriving in 2015, the show has consistently grown in
popularity and in 2019 reached the top of drive time ratings. Rosenberg's passion for
sports entertainment also led to him becoming a fixture on WWE pay per view events.
It would have been easy to assume that Rosenberg's next move would be a pivot away
from underground music all together.
Not so fast.
As the pandemic hit, Rosenberg went back to his roots. He decided the time was right
to finally put together an official album and in doing so he tapped some of the best
artists in hip hop, from legends to newcomers, to put together a complete body of work
aptly named after the late night show that put him on the map in the first place.