Edo. G & Insight Innovates deliver that raw, jazzy, and
true-to-life hip-hop on their self-titled debut album. It's the
culmination of decades of friendship and collaboration,
birthed from childhood memories and the early days of the
Boston rap scene. And with this 10-track project, both
artists sound as hungry and passionate as ever while they
deliver one of the year's best releases to date.
For Edo and Insight, that meant more than just "boom-bap"
sounds or tight lyricism-it meant bringing everything to
the table, including next-level lyricism. As Insight explains,
"This project is focused on punchy drums, bass, attractive
melodies, and a realistic life message and story from black
men in a slowly changing world."
You can hear that mission statement on instant highlights
"Choose Your Path" and "It Takes Progress," with the latter
serving as the album's first leak. With good reason, of
course, because Insight and Edo admit that it's one of their
favorites from the record. In addition to featuring some of
their best rhymes, it provided a way for them to not just
sound off on societal issues but also offer some solutions.
But Edo G. & Insight Innovates also succeeds because of the
way that simultaneously pays homage to and modernizes
hip-hop's past. There are cultural Easter eggs and outright
tributes all over the album, like the absolutely banging "Set
It Off (Long Live Kane)," which rightly gives flowers to
hip-hop legend Big Daddy Kane. The two also show love to
Edo's own history by reimagining his classic Da Bulldogs
joint, "I Got To Have It," on the standout track "Unite & Let's
All Get Down."
As Insight says, it was part of their shared goal to "make a
dope hip-hop album that reflects who we are and what we're
about." He and Edo met that goal and then some with this
release, which becomes available on Friday, May 28 through
all major DSPs, as well as vinyl and CD via Brick Records.