For some time now, Brendon Avalos has been forging a path for himself
among the clamor of emerging indie artists as the bassist and vocalist of
Brooklyn punk trio B Boys. Now, he is releasing his first solo effort - a full
length album entitled Losing Count - under the moniker Gift Wrap.
Losing Count is the culmination of a personal goal Avalos set two years
ago: to see through the completion of a collection of music all his own.
"Artistically, I think the sole purpose of this record was to just do everything.
An exercise in realizing a full concept without seeing what the end
result would be." As it turns out, that end result is a 13-track experimental
pop album that packs a large punch with influences ranging from early
new wave acts like Depeche Mode and OMD to Frank Ocean.