When Escape-ism-nom de guerre of mythic rock 'n' roll provocateur
/ theorist / revolutionary Ian Svenonius (performer, author, filmmaker,
etc.)-announced the imminent release of its second long-player, The Lost
Record, it shook the foundations of the hermetic swamp / tundra known as
In the music world, a "lost record" is the term for an LP that was passed over,
unappreciated-maybe not even released-but is later discovered, unearthed,
and celebrated by in-the-know tastemakers and canny connoisseurs. Many of
our culture's favorite records are "lost" records; once despised or unheard,
they're now in heavy rotation in the clubhouse and in the car. However, the
process a record has to go through to be "lost"-and then found again-is
arduous. It's also quite risky, since most lost records are really just lost: tossed
aside and forgotten forever.
So, when Escape-ism-the most exciting group in the world-announced its
new and highly anticipated release The Lost Record, it created a commotion.
For some, it seemed unfair for Escape-ism to jump ahead of the usual
protocol and not go through the degradation that a historic "lost record"
suffers: the endless time spent in a bin in the basement or a remote
warehouse. Unshipped, unloved, unappreciated. But for Escape-ism, it
seemed easier to circumvent the rigmarole and just get on with it.
The Lost Record is a classic, destined to bewitch the minds, hearts, and dancing
shoes of any rock 'n' roll fan who happens to discover it, for as long as such
creatures exist. Without the high-octane hype machine of the mind-control
minstrels who hypnotize the hapless through the mass media, The Lost Record
is bound for inevitable obscurity, but-with its timeless tunes, poignant
message, and innovative sound-rediscovery and immortal status is equally
assured! The Lost Record, being what it is, has enormous selling potential.
Music enthusiasts will be thrilled to be the ones clever and kind enough to
have rescued this platter from oblivion. It's a no-brainer that The Lost Record
will be both unfairly neglected but also enshrined as a pinnacle achievement
for subterranean civilization.